DISCOVER BRAND STORIES THROUGH QUESTS, GAMES AND PERFORMANCES BY SINGAPOREAN ACTOR-SINGER GLENN YONG
Launching on 8 April 2024, CapitaVerse will adopt Singapore Wanderland’s playful and whimsical aesthetic. It will incorporate vibrant colours with imaginative interpretations of iconic CapitaLand mall, Funan, as well as experiential shophouses and landmark buildings from brand partners. CapitaVerse provides an opportunity for brands to tell their brand stories through gamification with quests designed to represent each brand.
Designed to resonate with players of all ages, players can personalise their own avatar in Roblox and then set off on their journey of discovery by venturing into Finders’ Isle within the Singapore Wanderland. Upon entering CapitaVerse, players will be welcomed by the iconic Funan mall façade, featuring design highlights such as the multimedia art installation Kinetic Wall, a rooftop urban farm and vertical garden, as well as an eclectic mix of colourful charming shophouses.
CapitaVerse will be live till 31 October 2024.
Publicis Play, Publicis Groupe’s specialist practice for gaming, esports, and web3, plays a key role in crafting CapitaVerse’s aesthetic and engaging gaming elements. They have integrated an array of retail partners into the vibrant 3D environment and have reimagined Singapore for millions of players worldwide.
This is also CapitaLand’s third time collaborating with Bandwagon Labs, an innovative entertainment media company that is integral to curating the captivating entertainment segment featuring Glenn Yong.
“We are proud to once again collaborate with CapitaLand on CapitaVerse, a testament to our enduring partnership and commitment to innovation. Having played a pivotal role in the evolution from CapitaVerse since its first edition to its current expansive platform underscores our dedication to help bring retail-tainment into the phygital realm. Bandwagon Labs is excited to present a captivating anchor program that promises an engaging experience for audiences in both the physical and virtual space.” said Clarence Chan, Founder, Bandwagon Labs.