exchange4media has announced the 5th edition of Content Jam 2021- The Content Marketing gig on 8th October, 3:00 pm onwards. The conference will focus on unravelling what has worked for brands and what doesn’t anymore. It will also shed light on the newer developments that await the world of Content Marketing.
Today, content marketing has moved beyond just creating an engaging content marketing strategy. It plays a bigger role than storytelling, going from conversations to commerce.
With this thought in mind, the theme of the conference this year is Content Marketing- from Creation to Commerce. A stellar lineup of industry experts will come together to decipher what makes a great content marketing strategy for the changing times.
The event will start with a keynote address by Srinandan Sundaram, Executive Director, Foods & Refreshment (F&R), Hindustan Unilever Limited and Vice President, F&R, Unilever, South…