SINGAPORE. Singapore Airlines’ KrisShop has announced its new status as a key ecommerce partner of Made With Passion, a national initiative by the Singapore Tourism Board (STB) and Singapore Brand Office to showcase homegrown brands. The venture is also supported by Enterprise Singapore.
KrisShop said that the initiative showcases a curated collection of local lifestyle brands and celebrates the passion behind them. The extended collaboration with STB, it added, aims to shine a spotlight on brands that “embody the Singapore spirit of turning possibilities into reality”.
Over 30 new Made With Passion brands will become available on the KrisShop platform, which will launch a range of interactive experiences to promote them including a virtual showcase which takes shoppers through Made With Passion products in a…