SUPPORT FOR HEARTLAND ENTERPRISES
Ms Low also announced plans to support heartland businesses, including support for them to go digital.
Enterprise Singapore will launch a S$50 million initiative called Our Heartlands 2025. The four-year programme aims to help heartland businesses increase revenue, improve operational efficiency and expand their customer base.
“The shops in our heartlands form a central thread of Singapore’s social fabric and everyday lives. Many Singaporeans grew up with these mom-and-pop shops. They play an important role in our neighbourhood, providing convenience and affordable goods and services at our doorsteps, as well as jobs for Singaporeans near their homes,” Ms Low said.
“Our heartland spaces are also fertile ground for the birth and growth of many well-loved local enterprises.”
But these businesses are facing challenges with changing consumer behaviour and rising competition, she noted.
With the Heartlands Go Digital programme…