Singapore’s reopening of its borders is jump-starting its once thriving corporate events sector, with the strong “pent-up demand” for face-to-face gatherings and networking seen to sustain the industry in the next two to three years, experts said.
“It would be very fair to say the recovery is very real. It’s real because people are coming back to conventions and exhibitions,” said Richard Ireland, president of the Singapore Association of Convention and Exhibition Organizers and Suppliers.
The Singapore Tourism Board, or STB, forecast that the industry of Meetings, Incentives, Conventions and Exhibitions, or MICE, will enjoy full recovery in two to three years. Industry players are likewise optimistic, noting that after a two-year hiatus, the city-state is once again hosting some of the…