The Singapore Tourism Board (STB) has signed seven MoUs and one collaboration agreement with local and international partners to strengthen Singapore’s position as a top tourism and lifestyle destination.
These partnerships aim to enhance marketing efforts, attract new events and brands, improve visitor experiences, and promote sustainable tourism growth.
Key collaborations include partnerships with CapitaLand, Fever Labs, Pop Mart, Klook, and the Singapore Business Federation, targeting areas such as lifestyle, entertainment, business events, and destination branding.
The partnership with CapitaLand…
