SINGAPORE: Tourism Malaysia (Singapore) is stepping up efforts to attract Singaporean travellers by spotlighting a wider range of niche and diversified tourism offerings, as part of its business-to-consumer (B2C) push in the lead-up to Visit Malaysia 2026 (VM2026).
Tourism Malaysia (Singapore) director Norliza Md Zain said the office is participating in various travel fairs, collaborating with local travel agents to promote specialised travel packages, as well as working closely with airlines to promote new flight routes.
“This year, we’ve been tasked with organising more programmes. We are focusing on B2C initiatives by participating in tourism fairs that spotlight Malaysia.
“That’s our main goal because generally, we don’t…
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