Xin Liu’s Passion Music Video Showcases Singapore

Global music sensation Xin Liu has partnered with the Singapore Tourism Board (STB) to feature Singapore prominently in the official music video for her song, "Passion." The collaboration aims to showcase Singapore as a vibrant and diverse travel destination, leveraging Xin Liu’s significant global appeal to attract international music and travel enthusiasts.

The music video, which premiered on June 18, was filmed entirely in Singapore. It highlights several of the city-state’s iconic attractions and unique experiences, including SkyHelix Sentosa, Mandai Wildlife Reserve, Gardens by the Bay, and Jewel Changi Airport. Through dynamic visuals, the video captures the essence of exploring Singapore and discovering personal passions within its multifaceted landscape.

Strategic Partnership Highlights

This initiative marks a strategic partnership between Xin Liu, known for her leadership of the former girl group THE9, and the STB. The collaboration seeks to inspire travel by presenting Singapore as a destination that offers a compelling blend of modernity, nature, and cultural experiences. Kenneth Lim, Assistant Chief Executive of the Marketing Group at STB, expressed enthusiasm for the partnership, noting its potential to reach a wide audience and enhance Singapore’s image as a leading travel hub.

Xin Liu’s Experience and Singapore’s Appeal

Xin Liu shared her excitement about filming in Singapore, recalling previous visits and her fondness for the city’s local food and rich culture. She emphasized Singapore’s ability to offer a diverse range of activities, from its stunning natural environments to its cutting-edge urban attractions. The artist described Singapore as a source of inspiration and a place where one can truly discover and ignite their passions, aligning with the core theme of her song. The "Passion" single was initially released on May 20, leading up to the official music video’s debut.

Key Points

• Song Release Date: May 20
• Official Music Video Release Date: June 18

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