With an unbroken 24-month streak of increasing arrivals at Cape Town International Airport up to December, reports of a bumper February and major events well into April, Cape Town appears to be achieving its goal of extending its peak season.
Events and conferences are driving the shift but increased connectivity, new markets and emerging leisure trends are cementing Cape Town’s reputation as a year-round destination.
MICE travel driving demand
Dorcas Dlamini Mbele, Senior Commercial Director for Marriott International in Sub-Saharan Africa, said: “We’ve seen strong growth in hotel occupancy across our Cape Town portfolio of hotels for February 2025, driven by a mix of major annual events and some new high-profile conferences….
