A new industry survey by the African Travel and Tourism Association (ATTA) shows that African tourism businesses are increasingly embracing generative artificial intelligence (GenAI) as a strategic asset with 85% of surveyed participants either already using it or planning to adopt it soon.
The survey, conducted among industry stakeholders across East and Southern Africa, is part of broader ATTA initiative to help industry professionals maximise AI benefits.
The survey provides an inside look at how lodge owners and tour operators are reimagining travel services through AI-powered innovations.
“These findings show that AI is no longer a question of ‘if’ but ‘when’,” says Kgomotso Ramothea, ATTA CEO.
“What’s especially…
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