To achieve its potential to contribute to economic stimulation and employment creation, tourism must be given the highest priority as a serious economic sector – not as the tertiary sector where it is positioned now in South Africa.
“South Africa’s travel and tourism sector is underperforming,” said CEO of the Tourism Business Council of South Africa, Tshifhiwa Tshivhengwa, speaking at the council’s inaugural Tourism Leadership conference in Sun City, North West province last…