World Travel Market Africa (WTM Africa) wrapped up its 2024 edition with record-breaking numbers, demonstrating a significant surge in global interest towards African travel and tourism. This year saw a 40% jump in buyers compared with 2023, solidifying the event’s status as the continent’s leading travel trade show.
WTM Africa 2024 hosted 705 exhibitors and 5 752 industry professionals from 99 countries. The buyer attendance was notably diverse, featuring strong representation from emerging markets like Greece, Philippines, Switzerland, Singapore, Lithuania, New Zealand, Ghana, China, Japan, and Argentina. This influx of new buyers contributed to the impressive 10 505 pre-scheduled meetings conducted during the event. This expanded reach promises increased investment and awareness for African destinations worldwide.
“The enormous increase in buyers highlights the growing confidence and investment in Africa as a compelling travel destination,” said Carol Weaving, Managing…