The global tourism industry is finally emerging from the rubble of the COVID-19 pandemic. According to UN Tourism, international tourism ended 2023 at 88% of pre-pandemic levels. That upward trend was echoed in South Africa where 3.5 million travellers were recorded at South African ports of entry/exit.
As one of the country’s tourism hubs, the City of Cape Town has been at the forefront of tourism’s rejuvenation.
James Vos, City of Cape Town Mayoral Committee Member for Economic Growth, said: “Central to Cape Town’s recovery efforts is the recognition of the importance of supporting small businesses and empowering marginalised communities. By investing in local enterprises and providing opportunities for growth, the city aims to create a more inclusive and resilient economy.”
The rebound of Cape Town’s tourism has been driven, in large part by, the city’s insistence on lionising entrepreneurship and innovation in revitalising struggling industries.
In January, Western…