South African Tourism, in partnership with the greater tourism industry, is participating in the Arabian Travel Market (ATM) at the Dubai World Trade Centre this week (May 6-9).
As the premier global event for the travel and tourism industry in the Middle East, ATM serves as a vital platform connecting travel products and destinations from around the world with buyers and trade visitors.
This year, under the theme ‘Empowering Innovation – Transforming Travel Through Entrepreneurship’, ATM focuses on sustainable travel trends and strategies for growth within key sectors of the industry.
“When engaging our insights, consumers highlight leisure as the primary motive for visiting South Africa. Gauteng and the Western Cape emerge as favoured destinations, offering a plethora of activities ranging from shopping and dining to exploring natural attractions. Working with the industry to enhance and diversify these offerings ensures that South Africa remains a top choice for leisure…