The real obstacle consultants and DMCs face when trying to maximise the return on investment (ROI) for client incentive programmes in a world after COVID-19 is to encourage clients to go back to basics in terms of what the client wishes to achieve with the amount of spend.
This is the advice of Helen Brewer, MD of the MICE Academy, who adds that by focusing on the desired end result, the consultant should be able to suggest varying tailored options in line with those objectives and…