In an era where intercontinental collaboration has become increasingly crucial, the recent surge in tourism numbers from Kenya to South Africa demonstrates the transformative power of strategic policy-making and targeted marketing efforts.
From January 1, 2023, Kenyans have enjoyed visa-free travel to South Africa for a period of 90 days in a year. The scrapping of visa requirements for travellers between these two countries symbolises much more than a mere administrative adjustment.
It marked a milestone in fostering closer ties for countries within the African continent, serving as a precursor for a new era of ease in travel and cultural exchange.
The impact of this regime change, coupled with our marketing strategies, has been profound as South Africa has since experienced a significant surge in visitors from Kenya.
Between January and December 2023, Kenya recorded a 99% increase when compared with 2022, reaching 42 403 arrivals. A comparison of seasonality trends shows that in…