In an effort to assess South Africa’s global reputation in various key areas, Brand South Africa conducted extensive research on the perceptions that other countries have on South Africa. A total of 17 countries were surveyed with over 9800 respondents and focused on brand audiences related to tourism, investment, talent, exports and general reputation.
On Friday, Brand South Africa hosted an event whereby the results and key findings of the research were revealed to various stakeholders and media in attendance.
Brand South Africa’s GM of Research, Lefentse Nokaneng, highlighted how the research allowed the country to leverage its strengths and find solutions on how to remedy its perceived weaknesses.
The key findings of the research, which covered 5 brand dimensions (Investment, Tourism, Exports, Talent and General Reputation) were delivered by Bloom Consulting CEO, Jose Filipe Torres. Torres revealed that South Africa was found to perform more…