Southern Africa has made significant strides in advancing its Southern African Development Community (SADC) Tourism Programme 2020-2030.
The SADC Tourism Programme 2020-2030 serves as a comprehensive roadmap for guiding and coordinating the development of a sustainable tourism industry in the Southern African region. With the support of the German Federal Ministry of Economic Cooperation and Development through GIZ, its focus is on facilitating the removal of barriers to tourism development and growth.
Moreri Mabote, Senior Programme Officer – Tourism at SADC Secretariat, said: “The SADC Tourism Programme 2020-2030 provides a powerful framework for achieving regional tourism success. Its strategic goals, including enhanced visitor movement, destination reputation, TFCA development, exceptional experiences, and powerful partnerships, lay a strong foundation. The progress we’re seeing is a testament to the program’s strength and the commitment of all stakeholders.”
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