Travel is not just back on the agenda; it is rising to the top of the list. Individuals across the world are catapulting travel experiences to something they need to have, repositioning exploration as a vital tenet of a healthy, happy and meaningful life.
With the leisure travel market well and truly back to ‘normal’, there is a discerning shift in travel habits and preferences that are becoming evident across the Europe, Middle East, and Africa (EMEA) region.
According to recent consumer research conducted by The Future Laboratory and Marriott Bonvoy, two prominent trends are poised to shape the future of travel: sustainability and artificial intelligence (AI).
Sustainable journeys
In a significant departure from mere ‘revenge travel’, the resurgence of travel is characterised by a deliberate emphasis on meaningful experiences. Sustainability has transitioned from a ‘nice-to-have’ to a ‘must-have’.
The modern traveller, particularly those under 45, recognises the intrinsic…