The Western Cape Government’s trade, investment, and tourism promotion agency, Wesgro, has launched its new domestic tourism campaign – ‘With Love from the Locals’.
The campaign was “born out of the insight that the best people to inspire you to visit a place are the people that live there”, Wesgro said in a press release.
Using locals from around the Cape’s regions, the campaign showcases selected protagonists doing the activities they love best. Sharing their insights and first-hand stories of the hometowns they live in and love – inviting fellow South Africans to come and experience their neighbourhoods and small towns.
The short videos come together in a hero trailer, demonstrating the experiences to be enjoyed in the Western Cape by all.
Featured in the series is Faeeza Abrahams, already well known for her role in Netflix’s Somebody Feed Phil. Abrahams gives a glimpse into the colourful life in the Bo-Kaap – highlighting the many cultural and culinary…