Emirates and Tourism Malaysia will work to promote tourism and boost visitor traffic into Malaysia from the airline’s global network.
Through the strategic agreement, both parties will explore joint advertising and tactical campaigns and where viable, Emirates will facilitate familiarisation trips from key markets in the Gulf and the Middle East to Malaysia to generate awareness and demand.
Orhan Abbas said: “For over three decades, we’ve been serving Malaysia with world-class service and industry-leading products, while seamlessly connecting the popular gateway with the rest of the world. We’re excited to collaborate with Tourism Malaysia to help drive more traffic growth into the market by leveraging our extensive global network to generate more opportunities for travellers to explore Malaysia’s rich attractions, unique landmarks, and cultural heritage.”
Last year, Emirates and Batik Air Malaysia launched a codeshare agreement, allowing Emirates’…
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