Early bookings from Europe are boosting Turkish tourism sector prospects ahead of a new season, with a 20% rise in such bookings when compared to this year, according to sector representatives.
“The initial reservations come from the British market, followed by Germany. We are observing a 20% increase in early bookings compared to 2023,” said Kaan Kavaloğlu, the head of the Mediterranean Touristic Hoteliers and Operators Association (AKTOB).
In an interview with Anadolu Agency (AA), Kavaloğlu emphasized sustainability as a global concern in tourism, adding that the number of people living within a four-hour flight proximity to Türkiye stands at 800 million.
Highlighting that Türkiye was the first country to make an agreement with the Global Sustainable Tourism Council (GSTC) for sustainable tourism, Kavaloğlu said: “Climate change is a very serious issue for us. We know that it poses a grave risk and we want to raise awareness about it.”
“As tourism…