KOTA KINABALU, 28 November 2022: Sabah is exploring ways to boost Islamic tourism by ensuring the state rolls out the red carpet for Muslim tourists.
This initiative was bolstered by a seminar on Muslim-friendly Tourism and Hospitality last Friday to explore insights on how Sabah tourism stakeholders can realise the full market potential while growing the islamic tourism segment in Malaysia.
The event was co-organised by the Sabah Tourism Board (STB) and the Islamic Tourism Centre (ITC),…