During a recent visit to Sanliurfa for the Culture Road Festival, Culture and Tourism Minister Mehmet Nuri Ersoy shared Türkiye’s ambitious tourism goals for 2028.
Speaking to media representatives on May 27, Ersoy outlined plans to attract 80 million tourists annually within the next 4 years, aiming to make Türkiye one of the top 3 tourist destinations worldwide. Currently, Türkiye ranks 4th in the world.
“When I took office, we were 7th in the world. Now, we are 4th. Our goal is to break into the top 3,” Ersoy stated. “We aim to attract 80 million visitors by 2028,” he added, emphasizing that achieving this target requires diversifying tourism beyond the traditional sun, sea, and sand offerings.
Cultural and archaeological focus
The Turkish government emphasizes cultural and archaeological tourism to attract visitors year-round. “We are not only focusing on beach tourism but also promoting cultural and city tourism,” Ersoy remarked.
He noted substantial progress in archaeological…