For some, the luxury package holiday has taken on a whole new dimension in recent years.
Five-star hotel stays, VIP airport transfers and exclusive sightseeing tours are all pretty standard – but throw an invasive surgical procedure into the mix? Let’s press pause on that for a second.
It may appear outlandish at first, but the reality is that medical tourism is on the rise.
In particular, Turkey has carved itself out as one of the globe’s leading destinations. Last year alone, the country attracted 1,398,504 people for “health services”, according to USHAŞ, a Turkish state-owned healthcare company.
The country places fifth in a worldwide ranking compiled by the International Society of Aesthetic Plastic Surgery, detailing the total number of aesthetic surgical procedures performed in 2022. That’s a staggering 470,875 – nearly half a million – surgeries in Turkey alone.