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Emirates Airline has partnered with the Dubai Department of Economy and Tourism (DET) to enhance international efforts and bolster Dubai’s mindshare as a hub for trade, tourism and investment.
The partnership agreement will see the two entities joining forces to promote Dubai’s robust business ecosystem, strategic location and connectivity to key catchment regions. It was signed at the Arabian Travel Market.
Emirates and DET will also promote the city’s business-friendly policies and processes, ultra-modern infrastructure, and innovation-led economy.
The campaign will target corporates, multinational companies, prominent family businesses, and global investors. It aims to position Dubai as an ideal hub for businesses looking to tap into rapidly growing economies.
Emirates and DET said the partnership covers a wide range of initiatives, including marketing campaigns to showcase the city as a key transit point for cargo and…