With a reveal in Times Square and multiple capitals across the globe, Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace,’ with the aim of inspiring curiosity ‘for every type of traveller.’
The campaign video follows four characters as they explore Abu Dhabi for the first time, taking journeys that inspire, excite, and restore. Dance serves as a universal medium of expression, and the concept centred on utilising dance to depict the internal journey and experiences of Abu Dhabi, as conveyed through emotionally rich and expressive choreography. Choreographer Amy Gardner collaborated with an exceptional ensemble of dancers from around the world to craft a dance that fluidly navigates through spaces, beautifully echoing its surroundings and the diverse landscapes it passes through.
Director Jovan Todorovic shares a unique vision behind this project: “In an era dominated by computer-generated imagery, our goal was to craft a film that celebrates…