It is no secret that The Kingdom of Saudi Arabia is changing. Over just the past five years the change has been staggering, both socially, and politically as well as a dramatic shift in its economic vision.
Oil & Gas has been the foundation of its strength, and it continues to be but the shift to diversify is massive. Great festivals bolster their main cities and act as significant drivers of local tourism; Formula E has been lighting up Riyadh since 2018; Formula 1 since 2021 in Jeddah, along with a host of significant political and business conferences. Of course, Hajj & Umrah are another major stream of inbound travel.
At the beginning of March 2024, The Saudi Ministry of Tourism released its 2023 statistics with an announcement of 106.2 million visitors. This figure marks a 56% increase…