“Ras Al Khaimah has implemented a series of targeted initiatives and incentives designed to attract and support the hosting of business events. These efforts have already borne fruit, with the emirate witnessing a 23 per cent year-on-year growth in MICE revenue in 2023.”
A focus on its MICE offerings is something that Sharjah is doubling down on too. Some of the major events it hosts include the Sharjah International Travel and Tourism Forum, Sharjah International Book Fair, Sharjah Entrepreneurship Festival, Sharjah International Film Festival, and the Sharjah Biennial, among others. “We’ve strategically positioned ourselves as a prime destination for MICE as well as other business events. Our focus on innovation includes cutting-edge facilities such as the Sharjah Research Technology and Innovation Park, the Sharjah Expo Centre, and Al Jawaher Reception and Convention Centre,” observes Al Midfa.
Each emirate is also countering their own set of unique challenges to…