VisitBritain, the national tourism agency for Great Britain, has invited travellers from the Gulf Corporation Council (GCC) countries to ‘Come see things differently’ by showcasing more exciting and unexpected experiences only found in Britain.
Underway from November until early 2024, the campaign uses a mix of inspiring destination content and short films showcasing Britain’s ‘wild coastlines’, drawing attention to seaside locations within a few hours’ reach of major city centres, ‘countryside adventures’, promoting its diverse landscapes and ‘vibrant cities’, highlighting Britain’s bustling urban life and contemporary culture.
The campaign has been developed based on VisitBritain’s research into motivations for travel now, with discovering new and surprising experiences high on the wish list for its target audiences and markets.
The campaign is a progression from VisitBritain’s ‘Spilling the tea on Great Britain’ campaign, which was launched earlier in 2023 and…