The Vietnam International Travel Mart (VITM) 2021 is set to take place from April 14 to 17 in Hanoi, with the aim of encouraging tourism firms to invest in developing new tourism products that make use of Vietnam’s traditional culture and heritage. This year’s event is expected to attract over 60,000 visitors and representatives from 2,500 businesses interested in cooperation opportunities and partners. The event will feature a forum on Vietnamese cultural tourism development, a seminar on reducing plastic waste in the tourism industry, and promotion programs highlighting attractive cultural tourism tours in Taiwan (China), Nepal, and Indonesia, as well as cultural tourism attractions in Ninh Binh, Thanh Hoa, Nghe An, Ha Tinh and Thai Nguyen, Vietnam. Domestic and international art troupes will also perform music in the framework of the event. The organizers hope VITM 2021 will help bring tourism into an important part of the cultural industry, contributing to preserving the value of Vietnamese cultural heritage.