HCM City (VNA) – The volume of international
arrivals in Vietnam is forecast to increase in 2024, said The Outbox Company in
a report titled “Vietnam Travel Landscape 2024” released on January 17.
According to the Vietnam-based market intelligence company, the country’s
aviation industry has bounced back impressively since the travel restrictions
triggered by COVID-19 were relaxed in the country and the world. Vietnam has
quickly become the world’s fastest recovering domestic aviation market and is
expected to establish itself as the fifth fastest developing one by 2035.
Despite challenges in 2022 and surging costs in 2023, the hospitality industry
has also shown resilience. For example, a higher occupancy rate and basic
efficiency are also considered positive signals for 2024. Hotel bookings are
rising strongly, and the hotel investment market is now in the process of full
recovery, the firm said.
Given such signals, the travel landscape in 2024 is following such main trends
as experiential tourism, wellness tourism, eco-tourism, and sports tourism.
Tourists’ growing preference for the brands matching personal value and ethics
will change the market.
In particular, the trend of using smart guides and ChatGPT in tourism will help
boost the stature of travel agents, the report noted.
Talking about Vietnam’s tourism achievements in 2023, The Outbox Company said
the tourism industry has demonstrated a significant recovery, with a remarkable
increase in international tourist arrivals to reach 12.59 million, soaring
almost four-fold from 2022.
However, the recovery rate of Vietnam in the first three quarters of 2023 stood at 44% of
pre-pandemic levels, the lowest among popular Southeast Asian destinations. The
absence of Chinese tourists remains a significant factor in the lower numbers.
A bright spot of Vietnam’s tourism industry in 2023 was the diversity of
international tourist sources, from emerging markets to niche ones, helping
increase foreign visitors to the country. Besides tourists from
East Asian markets like China and the Republic of Korea, there is the
potential of those from some other regions.
In particular, India is emerging as an attractive market for Vietnam’s tourism
industry, as the wealth and interest in tourism of the middle class in the
South Asian country is on the rise. India’s outbound tourism is predicted to
grow considerably. If the industry increases measures for tapping into this
market such as easing the visa policy and adjusting services, it can enhance
the attractiveness to Indian visitors, the company added./.