Thailand has risen as a popular tourist destination over the years and it is not solely due to its adult shows. Although these shows have been around for decades and generate revenue, they are mainly a side show now. The real attraction of Thailand lies in the welcoming and hospitable nature of the Thai people, their interesting perspective on life, delicious cuisine, honesty in money matters, and excellent service quality. Tourists are easily able to adapt to the local culture due to the openness of the people. In comparison, Vietnam has not invested strongly in entertainment activities and has repetitively relied on the same tourism patterns, leading to stagnancy in the industry.