The Vietnam International Travel Mart (VITM) 2023 has opened in Hanoi, with the theme of Culture Tourism. Over 450 booths, manned by 600 agencies hailing from 50 provinces and cities throughout Vietnam and 15 other countries and territories, will be showcased at the event. The permanent president of the Vietnam Tourism Association has stated that the association is willing to support tourism enterprises in recovering from the pandemic, building suitable products meeting new demands, choosing suitable markets, applying digital transformation into all tourism activities and making tourism a key economic sector in Vietnam. Promotions, including air tickets and tours, with sales of up to 30%, will be available. The event runs until 16 April.