The northern province of Vinh Phuc in Vietnam saw a significant increase in tourism in the first quarter of 2023, with 2.2 million visitors recorded, an 80% year-on-year increase. Of those visitors, 21,500 were from abroad. The province has been promoting its tourism potential, strengths, and typical products, organising various activities, such as ethnic art programmes and food festivals to attract tourists. The area is looking to develop different types of tourism, including eco-tourism, cultural-festival-spiritual tourism, community-based tourism, MICE, weekend resort tourism, and rural tourism to create jobs and generate incomes for workers. The province’s revenue for the first quarter from tourism reached $37.3m.