Lam Dong Tourism Golden Week 2023 has been inaugurated in Da Lat, Vietnam, with a variety of events planned throughout seven days, including cultural, experiential and culinary tourism activities. The event began with a local musician’s rendition of the South Central Highlands song, followed by a special art programme featuring traditional Vietnamese artists and singers. Tourism is an important factor in the local economy, which has been stimulated by investments in cultural identity and traditional craft villages. A total of 18 events will take place in all 12 districts and cities of Lam Dong province, with many units already registering for promotions and “golden hours.” The event will end on May 3rd, 2023.