A new report by the World Travel and Tourism Council (WTTC) and Trip.com has found that 69% of travellers want sustainable travel in 2023. Sustainable travel ensures that recreational activities do not negatively impact local communities or the environment. One model of sustainable travel that can truly benefit locals and the places they live in is community-based travel (CBT). CBT provides visitors with an experience of local life, in which local communities are directly involved in tourism, get socio-economic benefits, and take responsibility for protecting the natural resources, environment and local culture. In Vietnam, community-based projects are popping up across provinces offering visitors authentic cultural experiences. A leading community-based tourism village is Sin Suoi Ho in Lai Chau Province, which is a H’mong village located about 30km to the north of Lai Chau city center. Other destinations include Sung Village in Hoa Binh Province, Nam Dam in Ha Giang Province, Thai Hai Reserve Area of Ecological Houses-on-Stilts Village in Thai Nguyen Province, Ta Lang in Quang Nam Province, A Luoi mountainous district in Thua Thien Hue Province, and the An Giang Farmers’ Union in An Giang Province. Community-based tourism can help Vietnamese ethnic minorities to earn an income, preserve their culture, and protect the nature that surrounds them. Money also goes into a fund to help the community further, by improving infrastructure, healthcare, education, and more.