A forum on Vietnam’s cultural tourism development was held in Hanoi, with attendees discussing ways to effectively build, develop, and exploit this potential field. Participants highlighted the need to develop sustainable tourism in association with cultural and heritage value preservation and promotion, with cultural products listed as a priority in strategies for Vietnam’s tourism development by 2030 and for tourism products development by 2025. Local cultural tourism products, such as tours discovering heritages in ASEAN member states and in central Vietnam, as well as festivals like the Hue festival of arts and the Da Lat flower festival, were named as top draws, along with tours to craft villages and real-world performances like Hoi An Memories Land and A O Show.