The Vietnam International Travel Mart (VITM) 2023 took place on April 13-16, attracting more than 60,000 visitors who bought 10,000 tours and tourism products from over 600 enterprises from 15 countries and territories and 51 domestic cities and provinces. The event showcased 452 stalls and hosted 20 tourism promotions, workshops, and conferences. Based on a survey by the organisers, 25% of enterprises said they were very satisfied with the event, 72.5% satisfied and 0.3% were not satisfied. About 9% of enterprises said VITM surpassed their expected level and 88% said it met their expectations. Some 91% of enterprises and organisations said they would join VITM 2024. Among the highlights were the Korean Tourism Organisation and Lotte Group, which promoted the Lotte World Tower and Lotte World recreational park. A workshop was also held on reducing plastic waste in tourism activities.