Vietnam’s tourism industry has a lot of potential for development, with new favourable factors helping to boost the sector. Tourist arrivals from China following the country’s reopening after the COVID-19 outbreak will help boost the tourism and service sectors. Furthermore, the Vietnamese government is proposing extending the validity of e-visas to 90 days from the current 30 days, and increase the duration of temporary residence at the border gate for people entering the country under the visa exemption categories from 15 days to 45 days. The government is also preparing to relax tourist entry rules to attract more foreign tourists. All these factors would bring a “golden opportunity” for Vietnamese tourism to develop and increase its competitiveness.