The Vietnamese Embassy in Canada recently held events to promote the country’s tourism, people, and culture at the Ottawa Travel and Vacation Show. The event had over 150 representatives from embassies, travel agencies, and travel service operators attending. The show aimed to highlight the value of tourism products and services after the COVID-19 pandemic. Vietnam’s relation with Canada has strengthened significantly, especially in the economic sector, with their two-way trade value reaching 11 billion CAD. There are constant people-to-people and economic exchanges between the two countries through various associations and organizations, including the Canada-Vietnam Friendship Association and the Vietnam-Canada Business Association.