Translations: Vitesse et commodité, principales priorités des passagers (pdf)
Rapidez y comodidad, máxima prioridad de los pasajeros aéreos (pdf)
国际航协:快速便捷是旅客出行的首要考量 (pdf)
Agilidade e praticidade são prioridades para os passageiros (pdf)
Chicago – The International Air Transport Association (IATA) announced the results of its 2023 Global Passenger Survey (GPS), showing that travelers continue to prioritize speed and convenience and are increasingly embracing biometrics and off-airport processes to deliver it.
“Passengers have made it clear: they want to spend less time booking and move through the airport faster. And they are increasingly willing to use biometric data to complete more pre-departure tasks off airport to achieve this,” said Nick Careen, IATA’s Senior Vice President for Operations, Safety and Security.
Planning and Booking
Passengers want convenience when they plan their travel and when choosing from where to depart. Their preference is to fly from an airport close to home, have all booking options and services available in one single place and pay with their preferred payment method.
- Proximity to the airport was passengers’ main priority when choosing their departure point (71%). This was more important than ticket price (31%).
- A small majority of passengers prefer to book directly with the airline (52%). Regardless of booking channel used however, they would like to have complete visibility into the fare offer including easy access to optional products and services.
“Today’s travelers expect the same online experience as they get from major online retailers. The Modern Airline Retailing program responds to these needs. Whichever shopping channel passengers choose, airlines want to present them with all the options for even quicker and more convenient booking. When Modern Airline Retailing is fully realized, travelers will be able to track their air travel purchases with a single order…