UN Tourism has strengthened its partnership with the Kingdom of Morocco, a key ally in its mission to grow innovation across Africa and boost investments into the tourism sector of the region.
In an official visit to the Kingdom, UN Tourism Secretary-General Zurab Pololikashvili celebrated its achievements in growing tourism and making the sector a pillar of economic diversification and sustainable growth. According to the latest UN Tourism data, Morocco welcomed 17.4 million international tourists in 2024, a 20% increase on 2023, making it the most-visited country in all of Africa….
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