UNWTO and the Comunidad de Madrid have reunited 18 experts from all around the world to share ideas, debate and explore the challenges and trends of cultural tourism.
The meeting focused on the strategic management of cultural resources for the destinations, including the challenge of managing tourist flows through different routes or combined products. Experts also discussed on how to promote lesser-known destinations which are outside of the major tourist circuits as a way to avoid the saturation of main touristic attractions. In this sense, for example, the experts examined crucial role of tourism promotion, marketing strategies, and public-private partnerships for the development of cultural tourism.
The debates focused on the identification of aspects that are jeopardizing the sustainability of cultural tourism. This…
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