By UNWTO Secretary General, Zurab Pololikashvili and European Union Commissioner for Transport for Transport, Adina Vălean
The pandemic hit tourism harder than perhaps any other sector. In Europe, global tourism’s biggest region since records began, travel was brought to a near-complete standstill. Now, as the sector’s restart has begun, there is every sign that it will continue to consolidate its status as the world’s tourism leader. Indeed, according to the latest UNWTO data, international arrivals were up by 126% over the first nine months of 2022 when compared to the previous year and reached 81% of pre-pandemic levels. Moreover, of the estimated 700 million international arrivals recorded worldwide for that period, some 477 million were welcomed by European destinations, around 68% of the global total.
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