UN Tourism and the International Congress & Convention Association (ICCA) have joined forces to promote sustainable development within the meeting industry.
The recent visit of an ICCA delegation to UN Tourism headquarters culminated in the signing of a Memorandum of Understanding (MOU), symbolizing the deepening collaboration between the two entities. This partnership aims to enhance the business tourism industry’s activity and impact, aligning with broader global sustainability goals. The MOU outlines various areas of cooperation, including raising awareness of business tourism’s value, supporting mutual events, promoting education, fostering collaboration, amplifying visibility for entrepreneurs, showcasing best practices, and advocating for the industry’s economic significance.
UN Tourism Secretary-General Zurab…
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