Quintana Roo and UN Tourism highlight the potential of audiovisual tourism: Current trends point to the greater dynamism of destinations that promote their cultural and tourism offerings through audiovisual content.
Organized by UN Tourism and the Government of the State of Quintana Roo through the Tourism Promotion Council of Quintana Roo – an entity that is an Affiliate Member of UN Tourism – the International Forum “Tourism and Culture: A Picture-Perfect Relationship” has put the spotlight on the potential of audiovisual tourism to boost the product offerings of destinations and its suitability for tourism marketing and promotion. Participants discussed the creation and implementation of public policies for promotion through audiovisual content, raising awareness among tourists about environmental and cultural protection through on-screen content, as well as the broader relationship between tourism, culture and creative industries.
“As part of the diversification of…
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