UNWTO is stepping up its commitment to make Micro, Small and Medium-Enterprises agents of transformation for the tourism sector.
Against the backdrop of its Executive Council in Marrakesh, the United Nations specialized agency outlined plans to support 10,000 Moroccan MSMEs benefit from digitalization. The joint action plan, developed alongside the Moroccan Ministry of Tourism, was announced at the start of a special Thematic Session on “SMEs and Talent: Transforming Tourism”.
Small businesses ‘tourism’s backbone’
“Micro, Small and Medium Enterprises are the backbone of the global tourism sector”, said UNWTO Secretary-General Zurab Pololikashvili, welcoming the cooperation agreement. These “were hit hardest of all by the pandemic”, he added. “With the right support, they can grow to become true agents of…
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