The General Assembly of the World Tourism Organization has met for the 25th time in Samarkand, Uzbekistan. As its own data indicates that global tourism is on track to reach up to 95% of pre-pandemic levels by the end of this year, the Assembly brought sector leaders together to advance a clear vision for the long-term transformation of the sector around clear priorities.
Reflecting the broad diversity of the sector, delegations from 117 countries, including 70 Ministerial level representatives, came together for the meeting of the supreme organ of the UN specialized agency for tourism for development. Ahead of the opening plenary, UNWTO Secretary-General Zurab Pololikashvili had been formally welcomed to Samarkand by President of Uzbekistan Shavkat Mirziyoyev and commended his leadership in boosting levels of investment in the country’s tourism sector and his focus on education and supporting jobs.
We weathered the storm of the pandemic, and now have the opportunity to…
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