“Put people front and centre!” was the core message as UNWTO brought together global branding experts, journalists and content creators to rethink narratives around tourism communications.
Against the backdrop of the 118th session of its Executive Council in Punta Cana, UNWTO hosted a special Thematic Session. Alongside assessing the evolution of tourism communications, the Session saw leading experts explore current and future opportunities for more effectively portraying tourism as an essential driver of development, both in traditional media and on content platforms.
UNWTO is working to build a new narrative around tourism as a force for development and transformation
“New Narratives in Tourism”
With tourism high on the political agenda like never before, UNWTO is leading the shift in tourism communications, with a greater focus on the sector’s unique power as a driver of development and opportunity. Secretary-General Zurab Pololikashvili said: “We have made huge…
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